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Infographics to take the middle of a note on Twitter

Last week for Valentine's Day in FortunaWeb published an article proposing explore market shortly treated by the media: Condoms ( condoms). Staring several minutes in front of the monitor can be an exhausting exercise for the reader of digital media, so we decided to offer an embeddable graphics for the newspaper article to "get out of the way" (communication) in the most pleasant and attractive to readers. This was the result:

Click on image to enlarge and download.

Outsiding. Does the text just enough? No. journalistic communication over the Internet needs more and more professional "journalists are not" to be more effective. That is, designers and programmers, for example. Therefore, the visual tour of the graphics was in the hands of our multimedia designer Alexis Moyano . The stated goal since the issue was: "get the note out of the environment and can be read from other sources" .

Virality . If the reader liked the note, wanted to give you the chance to share through your blog, Twitter account, Facebook profile, etc.. To this end, computer graphics unit of meaning was to gather, original design and propose a tour of the main points that touch the item.

To share a newspaper article is not necessary to copy-paste of text: some users do not have blog, for example, and want to make it through their social networking accounts. Include the link to this choice by the buttons of social connection, which usually presents information regarding:

fortunaweb.com.ar screenshot

Conclusion. Article achieved 45,000 hits within 72 hours of being posted: 10% of the total of these was achieved through Twitter, Facebook and referenced (external sites).

Of course, the main access channel was FortunaWeb Perfil.com and, although we can not dismiss it with that "10% of Impact" failed to attract readers: 68% of traffic came to the notice through sites corresponding reference to "new users" (ie, not visited the site last month).