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Egypt El Tiempo, a redesign intended for readers

The newspaper El Tiempo (Colombia) faced since October 2010 a thorough redesign, both in its print edition as digital , totally focused on responding reader's behavior against the environment. The main novelty is the change in the information architecture on pages.

Under the management of media specialist Mario Garcia, the editorial left behind the traditional division of subjects to address the concept of sections according the utility may have provided information to the reader . The main body of the daily editions are divided into three macro-groups:

· You Know: covers information about the city of Bogota, national politics, international, sports, business and economy. Works as information of general interest which is treated with morning coffee.

· You Read: offers opinion and analysis of the information provided in must read. Offers pieces to read at the end of the day.

· You Do: Nuclea offering "extras" in the publication that provides ideas and perspectives on activities readers can do: fashion, food, health, tourism, healthy living and exercise.

García, consultant to the redesign, describes in his blog that the Rethinking of The Time set aside the traditional reading schemes to "think like the reader." That is, guide the reading of information to the most basic needs of consumers / readers of the medium.

Among the most important graphic design should be as important as power convey the idea of \u200b\u200ba new concept:

CONVEY THE IDEA
should provide the reader a clear explanation of why you're changing something that worked and not overestimate the power of adaptation. In this case, the time was very strong commitment to his audience: he promised and promoted the idea that will change so that information can "navigate" in a more efficient and practical. So explain:

Two other minor data: a Advertisers are promised the idea of \u200b\u200ba "vehicle information" more efficient and publishers are required to a scheme of work to think one hundred percent in the reader and can answer information in two stages:
* Immediate : articulate coverage by offering daily news via instant devices, Internet and mobile. * Medium term
: Think and work in long-winded notes to be offered integrated into the agenda.

BEFORE AND AFTER
You can compare them depth integral layout before and after purchasing the product. After ten months of work and went outside the Weather October 3, 2010 :

The October 2 was the latest edition to the old style:

Links recommended to extend this post:

On the new Weather is here today! / Weather: reactions to the new concept / Weather: selling the concept to editors, readers, advertisers / Weather at 100: a fresh proposition journalistically, Visually, digitally

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MORE THAN ANYTHING RIGHT!

E ast weekend touched the reunion of all the PP that something is in your party and the country's political life, did not miss anyone, modern nor "Carcass" , was the Aznar -which once made Captain Thunder, a speech as he usually does, very patriotic and champion of Spain, of which Spain to criticize when you do not mind comes in win abroad and within, even at the expense of prestige of the English, made a fiery speech and spiteful against the government of the country without contributing anything new to break the impasse in which the great capitalist friends we have gone, now it is fashionable salaries of presidents I think this character should we remove it from the little he defends his country out of it, every time you a speech at a place we raise the oil and basic commodities.

O ORT character worthy of note is Mayor Oreja - the gas in the planes of migrants - that this itself is more Catholic than the Pope with his inflammatory harangues, and his words of confrontation social, dares to say that the government and the Socialist Party - the Socialists - have a culture of blood and always, the other day also raises the false accusation that Spain's government is colluding with terrorists, the Tab does not have shame or embarrassment for what it says or by what other people can feel his words always has been clear at least not hidden and is revealed as a man of far-right, no more than listen and read an interview, go example this Country time, the truth is that these characters and a few others see and hear scary, you feel some concern at the thought that they can return to govern,

l E another that also has fun with old things and done Arenas this wine is to say that when you send the PP overrule the judges and those who do not like the chase, I know I said so but it said the case of M 11 attack was poorly resolved and that when they reached the government would send the evidence that now hides the current court, both the ex-minister goes on to say, this "democrat" that the Government hides evidence on the issue and that the judges allow it, forgetting that the real liars are cursed them in that time commanded the PP and managed use to their advantage, lying to all English. What is serious is that the current leadership continue to think that this day they stole his wallet and there are people like Deputy Secretary of communication González Pons, who joins the chorus of liars that support the theory of the conspiracy and reaffirms that when forwarding will remove the papers.

L or bad thing is that the PP leader says nothing, or correct the excesses of its adherents, if not rather like it, they say what does not he says, what others say and agree with their silence and consent, which is not new we are all accustomed to Rajoy not ever say anything that matters to citizens, made the convention in Seville a week later nobody knows who has served, or what were the proposals for the future that wants to be prime minister, the meeting "peper" has only served to make the Falcons will look to the media and de facto protection of Mariano's political future, but will the candidate with the strike, the "markets" , pensions, corporate reforms or say you have to do, but we know they have a program that only has a title and chapters, call elections.

C hen governing the PP I hope will be as late as possible, they have a problem is like putting all the holy santorun media are helping them win elections if they will not many radio stations, newspapers and television to place them all, I invite you want if you're not afraid to hurt your ears will make for a couple of days tracking these characters and check that they repeat the same in all media rights, church and pseudo-democratic, begin in the morning on the radio and end at dawn on the TVs, so if you must finish all "plus ca pa pa as" if passed as it seems all drinking wine programs and other restorative, it must be that in this of drinking follow the doctrine of Mr. Aznar López.

A chemical Badalona the eternal candidate, does what its leaders seem to do the same training course and have the same teachers, practicing the same policy of confrontation between citizens and deceit. He says he has proposed an agreement the mayor to implement the election results, this person should not agree anything does not deserve to govern this city. Of course said to have a survey that will give the winner, also say they have made some of Valencia, sure that there is cheating know much about it

S allude

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WHAT HAPPENS?

H ay in Castilian a saying "put a circus and we grow dwarf , which more or less relates to when a matter or thing not going well and you can still get worse, that's what happened to us lately the Socialists, have unexpected results in the autonomic Catalunya and the outlook for the future, the statistics do not paint too pretty to us, although I am sure that with hard work and good explanation can pass the test of voters and a surprise, despite all the media seem to be working that the Socialists lost the election, both the May and the general, when the President calls.

A lthough are witnessing situations like that of last December with the appointment and acceptance of a socialist government of Catalonia, Mr. Mascarell, who in a radio program - the SER-said that the disaffection of the public policy was the result of politicians' performance, thanks Mascarel pay l by growing disaffection, thanks consistency and especially the political honesty and good behavior, more resembles that of an opportunist than a committed person to citizenship and political ideology that said defend this good socialist not only does what he does, but it also collects and receives support from another disaffected political Girona, after 20 years of being on the council of that city.

A hour what matters are the municipal elections which are where the citizens are represented more directly and we must do whatever is necessary to explain in each of the populations that have mayor's achievements, despite the lack of economic resources and the Assumption of policies that are not within its competence, but often can not avoid, because of the need of the citizens there are no explanations or evasions that are worth, convinced that the management is unbeatable in 99.9 percent of the municipalities, party and civic groups all together we must make great efforts and explain how much and how well has done in recent years and especially in the last four, we must strive to explain that according to policies that candidates advocating social disruption, confrontation between neighbor policies and tented club are stiffer than other times though the same authors, is not that society in general and in particular deserves badalonina.

C hen comes the fall will be the time for debate and discussions to renew, strengthen, or reset the PSC, I hope that these discussions and debates do not get lost in secondary issues as stated in its letter mate Joan Ferran if we understand and attack the situation crisis and loss of quality of life today in general have the English and the Catalans in particular, we update our ideology and values \u200b\u200bleft in the future have a strong, modern party, able to understand and to propose policies, beyond the dividing lines and thoughts and deeds that can create sterile confrontations and absolutely unnecessary divisions, the company we appreciate all the effort that we can go for the purposes of maintaining and improving their quality of life.

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A trend has not changed in 600 years

HAITI. Refugee from the 2010 earthquake.

A paper published five months ago the University of Warwick put into numbers the imbalance that currently have the poorest nations in the world today less developed economies recorded a per capita income was lower than England during the Middle Ages . The five economists

Warwick researchers estimated that during the Middle Ages the inhabitants of the City of London recorded an average annual income $ 1,000 (prices expressed in 1990).

The figure of $ 1,000 is quite significant: the economic standards of the world's largest economy 600 years ago (which had not yet made the industrial revolution) are better than the next most disadvantaged countries in the world:

• Afghanistan, $ 869 of GDP per capita
• Zimbabwe, Sierra Leone
• 779, 686
• Haiti, 686
• Burundi, Zaire
• 479, 249

Those interested in reading the research may download it by clicking here (pdf).
The conclusions are his own.

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During the coverage we did on Perfil.com Journal and through the profile I wrote some ideas and guidelines for data to understand why during the last week in some branches of banks reached available cash in its cash to meet the demand for physical tickets.

• crisis "or Printing Problems?

According to the newspaper survey, only cash was missing in the last week in only five bank branches throughout the country. According to the Bankers' Report Central Bank, all over the country there are 4,102 branches. That is, only "missing money" in the 0.12% of banks have ATMs. I honestly could not say that "the lack of money is spread throughout the country."

However, the Central Bank admits that the production of banknotes of the Mint is the limit (hence the charge tickets to Brazil). Moreover, growth GDP and inflation means that increasingly need more quantity of paper money for the transactions of the economy.

• Over $ 100 bills produced in Brazil

Central Bank instructed the Mint in Brazil a new set of bills of one hundred dollars, the S, is $ 10,000 million = 100 million units of money.

• The "typewriter"

local competitive bidding for printing the new notes are awarded at the discretion of time: a joint venture formed by the Mint in Argentina and the Mint of the game in Brazil promised least amount of time. Why is not printed on Buenos Aires?

The operational capacity is the limit: only 350 million tickets a year, adding that the age of the equipment is 30 years. Meanwhile, the annual shot that requires the economy is about 600 million units.

Data: Central Bank sources say the Mint requires a maximum strength of 400 staff employees, but now the plant is 1,000. Cash

ATMs Park has not expanded significantly up over the past three years. Now the economy demands more physical tickets (the economy grew and inflation degrades the value of money) and operational capacity of the cash machines did not change much.

Conclusion: The burden of the cash runs out faster. That explains, in part, that these days almost no change (units of ten and twenty) and withdrawals are usually offered with tickets $ 50 and $ 100.

• Money growth

Monetary Program 2011 of the BCRA allows an expansion of cash deposits in savings and current account, called M2, up to 42% annually, twice what was stated in the program year past, which failed. (Source )

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hard to find tickets to the INDEC, at three months were eliminated 2,000 jobs in the state media

According to the returns of Evolution functional distribution of income (wage labor), published quarterly by the INDEC, the national state in three months eliminated 2,203 jobs in their own media (Télam, National Radio , Public TV, etc ...).

Source: INDEC.

The official report indicates that in 2009 there were an average of 2,813 jobs in the state media, but in 2010 this figure dropped dramatically: 610 in the first quarter, 621, and 642 in the second, the third. As can be seen from the table, this trend is not replicated in any other division of the national public sector.

strange why this information reported by the official statistical agency?

• Cessation number of jobs that would have generated a strong union action to make concrete and visible to the particular issue. Did not happen.
• According to the return state, between fourth quarter 2009 to first quarter of 2010 no sharing of the national state has increased its staff in two thousand jobs. Therefore, no attempt was made to relocate employees.
• During 2010, state media have opened new, as TV or PakaPaka INCAA. They demanded more positions. Wages

The second piece even more incomprehensible. Until the last quarter of 2009, employees of the public media were the highest paid state. The average net salaries are reported by the INDEC:

Source: INDEC

Between October-December 2009, in the public media is paid a salary average pocket of $ 9,981. In the following period, January to March 2010, dropped to $ 6,473 and the latest available data, July-septimebre indicates $ 7,768. The data they collect is entered from the Integrated Retirement and Pension .

• PDF generally known before in the neighboring country via the monthly report of INDEC). trade deficit with Brazil marked U $ S 4.095 million in 2010, only 5.75% lower than in 2008 (against 2009 comparison would not be very useful because it was a recession year). No significant changes were important in the trade deficit during the "recovery year" in the international financial crisis.

The real has appreciated 29% since January 2009 nominal

Brazilian Inflation has been around 10% in the past 24 months, while Argentina, in that period, scoring 16% according to the INDEC, or 30% -40% according to private consultants.


Is Argentina's real inflation in the last two years urged the value of exports to Brazil?