The newspaper El Tiempo (Colombia) faced since October 2010 a thorough redesign, both in its print edition as digital , totally focused on responding reader's behavior against the environment. The main novelty is the change in the information architecture on pages.
Under the management of media specialist Mario Garcia, the editorial left behind the traditional division of subjects to address the concept of sections according the utility may have provided information to the reader . The main body of the daily editions are divided into three macro-groups:
· You Know: covers information about the city of Bogota, national politics, international, sports, business and economy. Works as information of general interest which is treated with morning coffee.
· You Read: offers opinion and analysis of the information provided in must read. Offers pieces to read at the end of the day.
· You Do: Nuclea offering "extras" in the publication that provides ideas and perspectives on activities readers can do: fashion, food, health, tourism, healthy living and exercise.
García, consultant to the redesign, describes in his blog that the Rethinking of The Time set aside the traditional reading schemes to "think like the reader." That is, guide the reading of information to the most basic needs of consumers / readers of the medium.
Among the most important graphic design should be as important as power convey the idea of \u200b\u200ba new concept:
CONVEY THE IDEA
should provide the reader a clear explanation of why you're changing something that worked and not overestimate the power of adaptation. In this case, the time was very strong commitment to his audience: he promised and promoted the idea that will change so that information can "navigate" in a more efficient and practical. So explain:
Two other minor data: a Advertisers are promised the idea of \u200b\u200ba "vehicle information" more efficient and publishers are required to a scheme of work to think one hundred percent in the reader and can answer information in two stages:
* Immediate : articulate coverage by offering daily news via instant devices, Internet and mobile. * Medium term
: Think and work in long-winded notes to be offered integrated into the agenda.
BEFORE AND AFTER
You can compare them depth integral layout before and after purchasing the product. After ten months of work and went outside the Weather October 3, 2010 :
The October 2 was the latest edition to the old style:
Links recommended to extend this post:
On the new Weather is here today! / Weather: reactions to the new concept / Weather: selling the concept to editors, readers, advertisers / Weather at 100: a fresh proposition journalistically, Visually, digitally 
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